Associate Professor Sarah Durkin

Sarah has a PhD in Psychology from The University of Melbourne, and has been working in health psychology and health promotion research since 1999. Since 2003, Sarah's research has focused on examining the impact of tobacco control policy change and on understanding effective ways of broadcasting antismoking campaigns, the types of campaigns likely be most effective and the effectiveness of campaigns among lower socio-economic smokers. She works closely with the staff of Quit Victoria and her research examines and informs their advertising and policy programs.